Explicit was founded in Kuwait in October 2024, beginning as a shared vision among six ambitious young entrepreneurs who dreamed of creating fragrances that combine luxury, originality, and authenticity. As the journey evolved, the vision was carried forward by three of the original founders, who transformed the idea into a fully realized brand. In April 2025, Explicit was officially established, marking the beginning of its presence in the world of perfumery.

Built with a commitment to excellence, Explicit represents a new wave of homegrown success, offering high-end perfumes that stand confidently alongside global names while remaining deeply connected to local culture.

Every scent is crafted with attention to detail, premium ingredients, and bold creativity, delivering not only a fragrance but an identity and lifestyle statement rooted in exclusivity and distinction. Explicit celebrates ambition, individuality, and pride.